COMING SOON!
University at Albany Micro-credentials
FUNDRAISING for nonprofits - Executive Level 6-part series
Successful fundraising is a critical component for almost all nonprofits and a required competency for nonprofit leaders. Without effective fundraising, the fulfillment of nonprofit missions is impossible. Presented in six 1.5 hour webinars, Fundraising for Nonprofits - Executive Level is designed for executive directors and professional fundraising staff with more than two years of professional fundraising experience. Participants will take a deeper dive into six key areas requiring executive leadership and oversight including program evaluation, planned giving, board involvement, prospect research, capital\major gift campaigns, and grant writing.
Workshop #1 - Program & Staff Evaluation (Thursday, January 20, 9:00 - 10:30 AM)
There are multiple ways to evaluate the health of your fundraising program beyond your total dollars raised. Often times, organizations are focused solely on achieving a dollar goal that they are not paying close enough attention to other important metrics within their program. During this course, participants will:
Workshop #2 - Planned Giving (Thursday, January 27, 9:00 - 10:30 AM)
The vast majority of the planned gifts that organizations receive are simple will bequests. These gifts are often received after a donor has passed away with little awareness by the organization until after the donor has passed. Occasionally, non-profits are involved in more complex gift vehicles that require outside counsel. Regardless of the vehicle, Planned Gifts are an untapped opportunity for most non-profits. During this course, participants will:
Workshop #3 - Board Governance (Thursday, February 3, 9:00 - 10:30 AM)
An effective board of directors for any non-profit organization must be willing to share their time, talent and treasure. Boards of Directors have a fiduciary responsibility to the organization and play a critical role in advancing the mission of the organization. During this course, participants will
Workshop #4 - Prospect Research (Thursday, February 10, 9:00 - 10:30 AM)
As organizations become more sophisticated, it is important to work as effectively as possible with donors and prospects. Prospect research is an important tool that empowers staff to learn more about their current donors and communicate with them more effectively. During this course participants will
Workshop #5 - Capital\Major Gift Campaigns (Thursday, February 17, 9:00 - 10:30 AM)
Major Gift and\or Capital Campaigns are monumental opportunities for non-profit organizations. These efforts are significant undertakings and should be entered into only after careful planning and evaluation. A successful campaign effort will raise funds, exposure and capacity for the organization. During this session, participants will
Workshop #6 - Grant Writing (Thursday, February 24, 9:00 - 10:30 AM)
Grant writing is both an art and a science and requires planning, data collection, and data based projected outcomes. Grants are also important opportunities to support current programs within your organization. During this course, participants will
There are multiple ways to evaluate the health of your fundraising program beyond your total dollars raised. Often times, organizations are focused solely on achieving a dollar goal that they are not paying close enough attention to other important metrics within their program. During this course, participants will:
- Review the top ten indicators every organization should know
- Discuss strategies to have a positive impact on these metrics
- Integrate metrics into staff evaluation
Workshop #2 - Planned Giving (Thursday, January 27, 9:00 - 10:30 AM)
The vast majority of the planned gifts that organizations receive are simple will bequests. These gifts are often received after a donor has passed away with little awareness by the organization until after the donor has passed. Occasionally, non-profits are involved in more complex gift vehicles that require outside counsel. Regardless of the vehicle, Planned Gifts are an untapped opportunity for most non-profits. During this course, participants will:
- Review simple will bequest language and effective marketing strategies
- Discuss creation of a Planned Giving Advisors committee and a Gift Acceptance Policy
- Discuss donor advised funds and additional complex planned giving vehicles
Workshop #3 - Board Governance (Thursday, February 3, 9:00 - 10:30 AM)
An effective board of directors for any non-profit organization must be willing to share their time, talent and treasure. Boards of Directors have a fiduciary responsibility to the organization and play a critical role in advancing the mission of the organization. During this course, participants will
- Review strategies for board member recruitment and retention and how to handle departures
- Review and discuss common expectations for board members
- Discuss effective board governance
Workshop #4 - Prospect Research (Thursday, February 10, 9:00 - 10:30 AM)
As organizations become more sophisticated, it is important to work as effectively as possible with donors and prospects. Prospect research is an important tool that empowers staff to learn more about their current donors and communicate with them more effectively. During this course participants will
- Discover cost-effective tools for prospect research
- Develop individual donor profiles for prospects
- Develop individual donor cultivation, solicitation and stewardship plans
Workshop #5 - Capital\Major Gift Campaigns (Thursday, February 17, 9:00 - 10:30 AM)
Major Gift and\or Capital Campaigns are monumental opportunities for non-profit organizations. These efforts are significant undertakings and should be entered into only after careful planning and evaluation. A successful campaign effort will raise funds, exposure and capacity for the organization. During this session, participants will
- Discover basic components of a campaign effort, including feasibility studies
- Discuss important fundamental steps to take leading up to campaign efforts
- Discuss hiring outside counsel, attracting and retaining staff and board member involvement
Workshop #6 - Grant Writing (Thursday, February 24, 9:00 - 10:30 AM)
Grant writing is both an art and a science and requires planning, data collection, and data based projected outcomes. Grants are also important opportunities to support current programs within your organization. During this course, participants will
- Learn how to research grant opportunities
- Discuss data gathering and project evaluation techniques
- Access online products to assess grant award probability
About the Presenter:
Michael J. Buckley, CFRE
Principal, The Killoe Group
A career fundraiser, Michael J. Buckley, CFRE, is a non-profit consultant and coach working with organizations to manage annual and capital campaigns, provide staff and leadership trainings and provide counsel to strategically advance the overall mission of the organizations he works with. Prior to his consulting career, Mike spent nearly twenty years in various leadership fundraising roles at non-profits in both animal welfare and higher education environments. Mike started his fundraising career as a student phon-a-thon caller at his alma mater and ultimately served as the Vice President for Philanthropy & External Affairs at the Mohawk Hudson Humane Society in Albany, NY. A passionate supporter of the profession of fundraising, Mike is the Past President of his local chapter of the Association of Fundraising Professionals and holds the CFRE (Certified Fund Raising Executive) distinction. Mike has presented multiple presentations to national audiences, including the AFP Donor Retention Workshop.
Principal, The Killoe Group
A career fundraiser, Michael J. Buckley, CFRE, is a non-profit consultant and coach working with organizations to manage annual and capital campaigns, provide staff and leadership trainings and provide counsel to strategically advance the overall mission of the organizations he works with. Prior to his consulting career, Mike spent nearly twenty years in various leadership fundraising roles at non-profits in both animal welfare and higher education environments. Mike started his fundraising career as a student phon-a-thon caller at his alma mater and ultimately served as the Vice President for Philanthropy & External Affairs at the Mohawk Hudson Humane Society in Albany, NY. A passionate supporter of the profession of fundraising, Mike is the Past President of his local chapter of the Association of Fundraising Professionals and holds the CFRE (Certified Fund Raising Executive) distinction. Mike has presented multiple presentations to national audiences, including the AFP Donor Retention Workshop.
